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G. Gartner:
"Applying Web Mapping 2.0 to Cartographic Heritage";
Talk: 4th International Workshop on Digital Approaches to Cartographic Heritage, Venedig (invited); 04-06-2009 - 04-07-2009; in: "Digital Approaches to Cartographic Heritage", (2009), 5 pages.

The term Web 2.0 was first popularized by O´Reilly Associates in 2004 to reflect changes in the
ways in which the World Wide Web was being deployed, and has subsequently come to stand
for what is a potentially revolutionary change in the nature of the Internet. Web 2.0 extends the
traditional Web by employing an architecture of participation that goes way beyond following
hyperlinks. In this next generation of networked services a web site is used as a platform for
others to extend or edit content or services, instead of simply disseminating information created
by a web master. Examples of Web 2.0 applications include social-networking sites, video
sharing and podcast sites, wikis, blogs, and folksonomies. Such websites are designed to work
in a social, collective and participatory manner, as is the opensource software that underpins
their development. Such software is increasingly being used in the development of cartography
and mapping services, and a number of Web 2.0 mapping applications are active across the
Internet.
In this contribution the main issues of Web Mapping 2.0 are discussed as well as the
consequences for cartographers and users. Questions over the quality, integrity, design and
aesthetics, privacy and potential influences of governments or commercial companies are key
for the success of the mapping in Web 2.0. It is argued that WebMapping 2.0 enables the
integration of social and technical aspects into models of cartographic communication and that
the process of technological change is itself leading to an important rethinking of mapping.
With these new technologies an infrastructure is available which can have an impact on the way
cartographic heritage is distributed and used. Knowledge concerning cartographic heritage can
be collected and shared in a different way.