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@unpublished{TUW-230531,
    author = {Schaepman, Michael and Morsdorf, Felix and Leiterer, Reik and Pfeifer, Norbert and Hollaus, Markus and Disney, Matt and Lewis, Philip and Gastellu-Etchegorry, Jean-Philippe and Brazile, Jason and Koetz, Benjamin},
    title = {Novel reference site approach to prototyping, calibrating, and validating Earth observation data and products},
    year = {2012},
    note = {invited; talk: American Geophysical Union (AGU) Fall Meeting 2012, San Francisco, CA, USA; 2012-12-03 -- 2012-12-07}
}